Sales + Marketing
You may have an interesting business concept that you know for sure will capture the market, or you know there is no big threat from any competitors in the market, or you know that people will like your product or service but still you can’t see an impressive progress in your business. You may be wondering what would be the reason. And I would say it may be due the lack in the priority given for Sales and Marketing which are the functions that keep the pulse of the business energetically beating.
Unlike the last decade, now the markets are highly volatile, piercing and sometimes confusing. Many researchers have revealed that the consumer behaviors are rapidly changing and businesses that adapt to this factor only can survive. Here comes the role of Sales and Marketing consultancy. It is not rocket science but it is complicated. You may be thinking that I am confusing, but this is the fact. Marketing is all about understanding your consumers, competitors, suppliers and even other stakeholders and reacting accordingly. The fact that “Understanding People” may indicate the truth behind what I have mentioned as “Marketing is not rocket science but it is complicated”.
However, there are some frameworks, theories and concepts that help you to overcome this thrilling factor to an extent. But more than these aspects what could help you is the gut feeling or the inner intuition of the Marketer to understand his or her market. As an Entrepreneur and a Marketer with passion, I would like to help businesses that find difficulties in understanding their market, developing adaptive strategies, training their sales force to travel towards the identified direction etc.
If you would like to exactly understand your market and if you feel you need some help you can contact me. I am willing to work with you to hit a big victory for your business.